This coming September 6th, get ready for a night of exhilarating fun as Durex Singapore unveils ‘Come Run’ – an exclusive, adult-themed nocturnal marathon, all in the spirit of April Fool’s Day festivities.
Touted as the year’s most exhilarating dash, ‘Come Run’ beckons duos to unite and cross the finish line in harmony. Participants have the liberty to select from a duo of distances: either a brisk six or a leisurely nine kilometers, each at their own rhythm.
Renowned for its whimsical April Fool’s jests and the promotion of imaginary products, Company has previously beguiled patrons with its inventively flavored prophylactics—like the ‘Smoked Sausage’ in 2018 and ‘Mala HotPot’ in 2019.
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This year, Du,rex jests anew, proclaiming a nocturnal escapade on September 6th (winkingly noted as 6/9) for partners to jointly triumph. Accompanying this announcement is the release of a special race kit, brimming with Du,rex, Dettol, and Tempo offerings. Yet, in the true spirit of April Fool’s, ‘Come Run’ is but a playful ruse, with registrants signing up for an imaginary event. Nonetheless, Durex maintains its festive gambit, pledging exclusive race kits to those who enlist.
Jerome Goh, the marketing maestro for OTC & Intimate Wellness at MYSG, proclaims, “As we unfurl another chapter filled with charming guile and lighthearted trickery, Durex remains committed to infusing joy and laughter into the lives of many. Celebrating April Fool’s Day is etched in our essence, and we invite everyone to partake in the mirth—join us for ‘COME RUN!’”
Durex Come Run Race pack
For the initial 100 of registrants, a coveted Durex Race Kit awaits. Crafted in the likeness of Durex’s iconic 3s condom packaging, this trove offers $100 in treasures, including the exclusive ‘Come Run’ victor’s shirt, race number, an assortment of Durex’s finest prophylactics, lubricants, Dettol sanitizing wipes, Tempo soft tissues, luminescent sticks, and discount vouchers.
The premier hundred to enlist for ‘Come Run 2024’ will be graced with these kits at no cost, retrievable at Guardian, Marina Bay Sands. Moreover, these Durex Race Kits are redeemable at select Singaporean pharmacies on April 6th and 7th, upon a minimum $35 purchase of any Durex product in a single transaction. Availability is limited, so haste is advised.
The collection points are:
- Guardian, Marina Bay Sands (2 Bayfront Ave, #B2-49)
- Watsons, Raffles City (252 North Bridge Rd, #B1-42)
Learn more about the run here.